Prince Charles has received a lot of global attention in the sustainability world recently after the launch of his new project called the ‘Terra Carta’ as part of his Sustainable Markets Initiative which he launched last year at the World Economic Forum in Davos. His project is a charter that puts sustainability at the heart of the private sector. The basis of which derives from his long standing idea, one that Beeble is in full support of, that sustainability and business should not just coexist, but thrive together. This is a business philosophy that we have certainly been inspired by, and urge others to embrace!
Most will probably remember their early school history lessons that focused primarily on the exciting medieval history of the Kings and Queens of England, from the Norman conquest in 1066, right through to the Industrial Revolution in the 1800s. (If you’re looking for a history refresher - ‘Our Island Story’ by H. E. Marshall is the ultimate summary spanning from the Romans to Queen Victoria in just 400 pages).
Nestled in the middle of our island’s history, in 1215, the great Magna Carta was written by the noblemen of England. A charter which inspired a belief in, and provided a basis for, the core human rights we understand today.Prince Charles’ ‘Terra Carta’, deriving its name from the Magna Carta which inspired a belief in the fundamental rights and liberties of people, the Terra Carta aims to reunite people and planet, by giving fundamental rights and value to Nature, ensuring a lasting impact and tangible legacy for future generations.
Much like coal fuelled industry and consumerism has been the growth story of the past 200 years, today we must focus on making sustainability the growth story of the next 200 years with nature positioned as a core engine of our economy.
“The 'Terra Carta' offers the basis of a recovery plan that puts Nature, People and Planet at the heart of global value creation – one that will harness the precious, irreplaceable power of Nature combined with the transformative innovation and resources of the private sector.” - HRH THE PRINCE OF WALES
… And on the off chance that a CEO of a global company is reading this, I would recommend that you take a look at the charter and get your name on there quick as it may one day, in 800 years time, be looked back on in the same way that we now look back on the original Magna Carta today.
Find out more about the Sustainable Markets Initiative here and just click the image above for the Terra Carta page.
Written by Fergus